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Social media training

Who is the target audience for this workshop?

Marketing managers, campaign managers, communications directors, brand managers, PR managers and all online marketers looking to gain a better understanding of the possibilities and limitations of using social media marketing in their marketing strategy.

Outline programme for Social Media introduction workshop

Review of the wider web 2.0 landscape, context and trends

Overview of the evolving online world

Looking at the difference between consumer and business use of social networks

Taking a view on which are the most influential social networks

Practical case studies of major brand online community successes and failures

Reviewing tools to measure the effect of social media; what to do and how to do it

Developing the effectiveness of social media marketing and its value to your business

Explaining the Long Tail and its implications for online marketing

Understanding ratings & reviews and handling negativity online

How Google works and is changing the way it works on SEO

How to use RSS & social bookmarking to monitor online buzz

What are widgets and gadgets and who’s using them

How to develop your blogging strategy; the rules of engagement

The use of wikis, podcasts and feeds

Understanding tone and style suitable for different online environments

Community management principles; what strategies to employ to engage with communities

How to develop killer content

Understanding proactive PR opportunities like Digg and StumbleUpon

What does the future hold?

The workshop can be held at your premises, or at Netguides East Cowes offices for up to eight delegates.

Please contact us to discuss your requirements.

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